Have you ever wondered how a blogger becomes popular through social media? It all starts with branding yourself. Suzanne Lucas, also known as the Evil HR Lady, has become one of the most popular Human Resources bloggers on the web. Suzanne spent many years in corporate Human Resources. Her first posts in her blog, Evil HR Lady, date back to August of 2006. She also founded the Carnival of HR which is a collection of HR blogs.
The success of her blogging comes from her HR knowledge, self branding and interactive site. The knowledge that she has of HR shines through her blogs and when she answers people’s questions. Her followers trust what she is saying because of her experience and expertise.
Suzanne brands herself through her social media sites. On her twitter, the majority of her tweets are about HR. She responds to followers, as well. Responding to followers is a good technique for twitter users because it shows that you pay attention to people who tweet at you. She provides information not only for HR specialists but also for job seekers about how to improve resumes and other hot topics. Suzanne can also be found on LinkedIn and Facebook. Due to her successful branding on social media sites, she has been able to gain more followers for her blog.
Suzanne's blog site is interactive for readers. There is a space to write comments, a link to email her directly and a reader can subscribe to the blog as well! There are links to share the blog post to major social media sites. Suzanne provides HR links on the right side of the blog. Also, in some of her actual blogs she posts a “You may also like” with links to related articles. The interactive blog makes a great tool for readers.
Suzanne Lucas is a great example of a Human Resources specialist becoming famous through blogging and social media. With the right knowledge, branding and use of blogging sites, Suzanne has become famous in the HR World!
You can find Suzanne's blog at www.evilhrlady.org and on twitter @RealEvilHRLady
The success of her blogging comes from her HR knowledge, self branding and interactive site. The knowledge that she has of HR shines through her blogs and when she answers people’s questions. Her followers trust what she is saying because of her experience and expertise.
Suzanne brands herself through her social media sites. On her twitter, the majority of her tweets are about HR. She responds to followers, as well. Responding to followers is a good technique for twitter users because it shows that you pay attention to people who tweet at you. She provides information not only for HR specialists but also for job seekers about how to improve resumes and other hot topics. Suzanne can also be found on LinkedIn and Facebook. Due to her successful branding on social media sites, she has been able to gain more followers for her blog.
Suzanne's blog site is interactive for readers. There is a space to write comments, a link to email her directly and a reader can subscribe to the blog as well! There are links to share the blog post to major social media sites. Suzanne provides HR links on the right side of the blog. Also, in some of her actual blogs she posts a “You may also like” with links to related articles. The interactive blog makes a great tool for readers.
Suzanne Lucas is a great example of a Human Resources specialist becoming famous through blogging and social media. With the right knowledge, branding and use of blogging sites, Suzanne has become famous in the HR World!
You can find Suzanne's blog at www.evilhrlady.org and on twitter @RealEvilHRLady
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